Creating easier, healthier food choices on the high street
Healthy High Streets
With HEALTHY LONDON PARTNERSHIP, GUY’S AND ST THOMAS’ CHARITY, BATTERSEA POWER STATION FOUNDATION WITH HYDE HOUSING, HARINGEY COUNCIL, SOUTHWARK COUNCIL AND LAMBETH COUNCIL, LONDON, UK
Too many cheap unhealthy food and drink options, and too many fast food shops make it harder for children to lead healthy lives in the capital. Healthy High Streets works with local food retailers, businesses and communities in three London boroughs to find and test ideas for making high streets healthier for children and young people.
Over ⅓ of children in London are overweight or obese
by the time they leave primary school.
9 out of 10 Londoners
who responded to London’s Great Weight Debate believe tackling London’s childhood obesity epidemic to help children and young people lead healthier lives should be either the top or a high priority for the capital.
“To tackle childhood obesity, we need to be clear that its effects are disproportionately centred on poorer families; that it is as much a problem of environments as it is of willpower; and that although the issue is complex, the solutions do not have to be. The places our children grow up – our homes, schools and streets – are influenced by many different people. We will succeed by bringing them together and creating environments that make the healthy thing to do, the easy thing to do.” KIERON BOYLE CHIEF EXECUTIVE OF GUY’S AND ST THOMAS’ CHARITY
Londoners responding to the Great Weight Debate survey identified cheaper healthy food and drink, support for families to cook healthier food, limits on the number of fast food shops and less marketing and advertising of high fat and surgery food and drink as the top four factors they felt would support children to lead healthier lives.
The Healthy High Streets challenge was designed to tap into the know-how and energy of communities, who know their high street best, and of businesses, who know their business and their customers best. The challenge aims to:
- Highlight and tackle the problem of easy availability of unhealthy food at a local level
- Bring people together around a shared desire for change
- Discover some practical ideas that make it easier for families and young people to make healthier food choices
Before launching the challenge we spent time talking with businesses, families and young people on the three high streets – West Green and High Road in Haringey, Walworth Road and East Street in Southwark, and Clapham Road and around Stockwell Tube station in Lambeth.
We also spent time gathering insights from external research and evidence about healthier choices, and did a horizon scan looking at inspiring examples of projects and initiatives from around the world which make it easier for people to make healthier choices.
Developing ideas for new solutions
We then invited those who work, live, socialise and play around the high streets in Haringey, Southwark and Lambeth to submit their ideas for making it easier to increase healthier eating and decrease unhealthy eating for families and young people in their local communities.
In Haringey and Southwark, local food businesses launched the challenge by offering specially prepared, healthier meals for one week. These meals were available at a reduced cost for children and young people, and for parents who came in with their children. In Lambeth businesses and local organisations supported our social media campaign, voicing their desire to make the high street healthier and mobilising the wider community to engage with the issue.
Ideas events were held on each high street for residents and businesses to find out more about the challenge, learn what people thought of the food on their high street, get inspired by examples of ideas that have worked elsewhere and develop their idea with support from experts.
On West Green Road in Haringey, Tasters chicken store, will be building on their healthier meal options for adults to create a healthier children’s menu. Staff will be trained to encourage young people to choose the healthier options and Tasters will test new approaches to make the healthier choice the easiest and most attractive option.
Tasters owner Shahid Majeed said: “Being a parent of three young children myself I have always been conscious of the eating habits of young people, therefore I started offering healthy eating options in my shop. With the Healthy High Streets Challenge I can now promote these options more to younger people to help them make healthier choices.”
In Lambeth, children’s charity Oasis Play will be running a campaign led by young people who will work with local food cafes around Clapham Road and Stockwell Tube Station to develop affordably priced, healthy menus for children and young people. Incentives and special promotions will be used to encourage young people to make healthier choices.
“I was keen to be involved in the Healthy High Streets Challenge because I work with many of children, young people and families in Lambeth and I want to see positive changes in the area. It's very important we give young people meaningful and challenging opportunities to make a positive contribution to their local community. The Challenge will allow young people to be at the centre of a local initiative. The fact young people will be an active part of this campaign is already a success.” DAVID OGWE
In Walworth Road and East Street in Southwark, five finalists will receive support from experts on innovation, businesses, nutrition and marketing to develop their ideas further and prepare to test them. These include Yipao Street Food, a new street food initiative called Happy Ships, young local food entrepreneur Jude Jubey from L & J Food Limited, a tenant with a chef background from Rudy’s Kitchen, and Nika’s Kitchen and Pembroke House centre.
“Being a part of the Healthy High Street Challenge has given us the opportunity to reach out to parents and children in our communities; sharing our skills and passion for healthier alternatives in fun, innovative ways, while supporting the local market and maintaining a mindful approach when making food choices” Annika Clinkett, Chef and Nutritional Therapist
3 London high streets
being supported through ideas workshops.
2 winning ideas being prototyped
in Haringey and Lambeth.
5 finalist ideas in Southwark
being developed and tested through an incubator approach.
“We were really impressed with the ideas submitted for the Healthy High Streets Challenge and excited to be working with all the finalists to pilot their ideas for making their high streets healthier for children and young people. The evidence suggests there’s no one solution for reducing childhood obesity – it’s about doing lots of different things at the same time – and the pilots in Haringey, Lambeth and Southwark aim to complement the work already happening in the boroughs and being done at a London level.” Jemma Gilbert, Director of Prevention at Healthy London Partnership