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Our impact
Londoners responding to the Great Weight Debate survey identified cheaper healthy food and drink, support for families to cook healthier food, limits on the number of fast food shops and less marketing and advertising of high fat and surgery food and drink as the top four factors they felt would support children to lead healthier lives.
We worked with Healthy London Partnership, Guy’s and St Thomas’ Charity and their partners to run the Healthy High Streets challenge.
The Healthy High Streets challenge was designed to tap into communities, who know their high street best, and businesses, who know their customers best, and aimed to highlight and tackle the problems around unhealthy food at a local level, bring people together around their desire for change, and discover practical ideas that make it easier for families and young people to make healthier food choices.
Over the course of the challenge we:
- Supported three London high streets through ideation workshops
- Prototyped two winning ideas across Haringey and Lambeth
- Developed and tested five ideas across Southwark, using an incubator approach.
"We were really impressed with the ideas submitted for the Healthy High Streets Challenge …. The evidence suggests there’s no one solution for reducing childhood obesity – it’s about doing lots of different things at the same time."Jemma Gilbert, Director of Prevention at Healthy London Partnership
The approach
Before launching the challenge we spent time talking with businesses, families and young people on the three high streets in Haringey, Southwark and Lambeth.
We also spent time gathering insights from external research and evidence about healthier choices, and did a horizon scan looking at inspiring examples of projects and initiatives from around the world which make it easier for people to make healthier choices.
We then invited those who work, live, socialise and play around the high streets in Haringey, Southwark and Lambeth to submit their ideas for making it easier to increase healthier eating and decrease unhealthy eating for families and young people in their local communities:
Haringey
On West Green Road in Haringey, Tasters chicken store have built on their healthier meal options for adults to create a healthier children’s menu, they have also tested new approaches to make the healthier choice the easiest and most attractive option.
On West Green Road in Haringey, Tasters chicken store have built on their healthier meal options for adults to create a healthier children’s menu, they have also tested new approaches to make the healthier choice the easiest and most attractive option.
Lambeth
In Lambeth, children’s charity Oasis Play have run a campaign led by young people who work with local food cafes around Clapham Road and Stockwell Tube Station to develop affordably priced, healthy menus for children and young people.
In Lambeth, children’s charity Oasis Play have run a campaign led by young people who work with local food cafes around Clapham Road and Stockwell Tube Station to develop affordably priced, healthy menus for children and young people.
Southwark
In Walworth Road and East Street in Southwark, we have supported five finalists in a six month programme made up of individual and group work, through support on innovation, business and nutrition to help the finalists develop their ideas further and prepare them for testing.
In Walworth Road and East Street in Southwark, we have supported five finalists in a six month programme made up of individual and group work, through support on innovation, business and nutrition to help the finalists develop their ideas further and prepare them for testing.
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