Our methodologies

We draw on a range of innovation methods throughout the innovation process. These are tried and tested tools that help deliver innovation, whether it's horizon scanning to gain insights from inspirational innovations elsewhere or from ethnographic research that gives a real understanding of user needs.

These methods aren't unique to us, they are widely available for anyone to use if they have the right expertise. But the way in which we apply them is unique. We have developed Innovation Unit methodologies that inform the way we work with our clients. These methodologies ensure we deliver high-quality innovation time after time.

Read more about our Disciplined Innovation methodology, that ensures all our work achieves lasting change by being systematic and disciplined.

Read more about our Radical Efficiency methodology, which we developed specifically to deliver different, better, lower cost services.